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This MAP Pricing Agreement ("Agreement") is between Steel Supplements ("Company"), a Florida corporation, and any authorized distributor or retailer ("Reseller") who agrees to be bound by the terms and conditions set forth in this Agreement.
The purpose of this Agreement and its terms is to protect the Steel Supplements brand and maintain its premium status in the market. It is also intended to protect authorized Resellers from other unauthorized resellers who may attempt to undercut prices, engage in unauthorized promotions or sell Steel products online, thereby hurting the sales of authorized Resellers.
1. Minimum Advertised Price ("MAP")
1.1 The Company has established a minimum advertised price ("MAP") policy for all Company products.
1.2 The Reseller agrees not to advertise or offer for sale any Company products below the MAP established by the Company, which shall respect the Manufacturer's