Our mission

"To create products, services and inspiration to instill definiteness of purpose into the minds and bodies of all in order to advance humanity."

Jason Huh - Founder & CEO


We are devoted to helping you achieve 

 A level of PHYSICAL & MENTAL health you never knew existed.

Our vision is to provide our customers with unparalleled customer care, science-backed actionable content, and the most innovative products in the industry specifically formulated to inspire action and help you push past your physical limits to achieve optimal health. Steel Supplements are backed by Science and made in the USA using the highest quality ingredients. Whether you want to build muscle, lose weight, stay focused, sleep better, or simply want to learn more about how the human body works through research based education, we have something for everyone.

Behind the Brand

How STEEL Supplements are forged

Our customers demand and deserve the best, and as a result each and every one of STEEL’s products are formulated using only the highest quality ingredients that are tested for accuracy and purity before and after
they are manufactured.

Providing exceptional customer care and the most effective products on the market are priority #1 at STEEL and we strive to provide you with an amazing experience so you can stay on the cutting edge and continue to push your limits.


We started off as a very small business

In 2007, Jason Huh started Elite Nutrition and Smoothie with intentions of bringing forth the best supplements, fitness knowledge, and customer care in the Sarasota area. While training tirelessly to become an IFBB Pro Bodybuilder he ran the shop 7 days a week. That’s where he met his wife Jessica, who was also striving for her Pro status. Jason turned pro in 2010 and Jessica in 2011.

Jason and Jessica married in 2011 and have since been blessed with a beautiful family of four children. In 2016, Jason founded STEEL Supplements with a vision to bring forth only the BEST products in terms of quality and effectiveness in the industry.

2016 saw the evolution of Elite Nutrition and Smoothie into STEEL’s flagship store to coincide with the founding of STEEL Supplements.

Dr. Paul Henning 

"I believe our health is everything and leads to a more fulfilling life for ourselves and our loved ones."

I’m currently an Army officer on active duty with over 15 years of experience and also run my own health and wellness business. The majority of my career in the military has focused on enhancing Warfighter health and performance. I am passionate about helping people enhance all aspects of their lives through health and wellness.

With over 25 years of academic and practical experience in the fitness industry and over 15 years of leadership experience in the military, I combine a habit-based approach to health and wellness and utilize my leadership skills and knowledge to guide people to what is absolutely essential to improve their health and fitness.